Uztaro

Ikerketa honetan 2009-2010 urteetan A gripearen (H1N1) pandemiari komunikabideek egindako jarraipena ikertu da Mexiko eta Espainiako egunkari publikatuenetan. Irudikapen Sozialen Teorian oinarrituta, Collective Symbolic Coping (CSC) ereduak azaltzen du nola ordena soziala mehatxatzen duten eta komunikabideen arreta bereganatzen duten egoera berriei ematen dieten taldeek. Emaitzetan, lehenik, korrelazio positibo bat aurkitu zen izurritearen hedabideetako estalduraren, infektatutako pertsona kopuruaren eta gizarteak osasunari ematen zion garrantziaren artean. Gainera, ALCESTE softwarearen bidez CSCko faseak identifikatu ahal izan ziren. Bukatzeko, osasun-izurriteekin lotutako gizarteirudikapenen patroiak errepikatu ziren. Azkenik, irudikapen sozialaren ikerkuntzarako eta komunikabideen roletik eratortzen diren estrategietarako inplikazio teoriko eta aplikatuak eztabaidatzen dira.

GAKO-HITZAK: A gripea · Collective Symbolic Coping · Gizarte-irudikapenak · Komunikabideak · Osasun-izurriteak.

Social representations about emerging infeccious diseases: The swine flu inthe mass media of Mexico and Spain

The 2009 swine flu was a pandemic influenza involving H1N1 virus. This paper studies how the mass media have treated this issue by analyzing the largest circulation newspapers in Mexico and Spain. According to the Collective Symbolic Coping (CSC), and based on the Social Representation Theory, when an object enters the public sphere grabbing the attention of the media, the public adopts it and share a common understanding. First, a positive correlation between the coverage of the outbreak and influenza-infected and the representation of health as a problem was found. Secondly, the ALCESTE software identifies the steps of the CSC model. Thirdly, patterns of social representations about health epidemics were repeated. Implications for research on social representations and media coverage and to cope with threatening health crisis are discussed.

KEY WORDS: Collective Symbolic Coping · Emerging infectious diseases · Influenza A · Mass media · Social Representations.