Uztaro

Tokiko irratiak benetako alternatiba gisa azaltzen dira egungo komunikazio-alorrean, betiere –irrati libreen izpiritua errespetatuz– programazio-eredu zein kudeaketa berri eta eraginkorrak mamitzea lortzen badute. Horretarako, noski, hedabidea zerbitzu publiko gisa hartu beharra dago.

Irrati hauek, alde batetik, edukian zein esparru geografikoan, hurbiltasuna eskaintzen dute eta bestetik, boterearen mendekotasunetik ihes eginda, tokiko administrazioarekin lankidetza sortzen saiatzen dira komunikazio-proiektua aurrera ateratzeko, hori gabe ez baitira bideragarriak. Bestalde, tokiko irrati hauek herri-talde guztien partaidetza bermatu behar dute, bertako merkatarientzat publizitate-euskarri egokia eskaini eta
programazio aberatsa eman, betiko eredu ezagunetik ahal den neurrian urrunduz.

 

Local radios suppose a real alternative in today’s communication field, whenever they develop (respecting the spirit of free radios) new and efficient program models and management. To get that, media has to be considered a public service.

These radios, on the one hand, offer a closeness both in content and geographically, and on the other hand, avoiding power dependence, they try to establish a cooperation line with local administration to go ahead with the communication project, cooperation which is necessary for the feasibility of the project. Local radios have to guaranty the participation of all local groups, offer a good advertising support for the traders and give a broad program, running away from the usual known models, if possible.