Uztaro

    AEBko Disney faktoriak errealitatea islatzeko duen modua aztertzen duen ikerketa-korrontearen barruan kokatzen da lan honen helburu orokorra.  Fikzio-telesailen bitartez eta nerabeentzako komedia formatupean, itxuraz tolesgabea den dibertsioaren bilgarriarekin erakusten ditu Disney-k gazteen imaginarioan sakon sartzen diren  AEBko  bizimodu idilikoa, kontsumo-moldeak edota emakume eta gizonen erakargarritasunen ereduak. Hannah Montana eta antzeko telesailek lortu duten neurrigabeko arrakasta eta, ondorioz, gazteen artean sortu den mitomania dira Euskal Herriko Unibertsitatean garatu dugun ikerketa pilotuaren abiaburua. Izan ere, Ipar Amerikako telesail arrakastatsuenek euskal nerabeen artean izan duten eragina ezagutu nahi izan dugu eta Disney Channel kateko telesail arrakastatsuenetan aurkezten den emakume nerabearen ereduari buruzko lehenengo emaitzak jasotzen dira hurrengo lerroetan.
    
    GAKO-HITZAK: Disney Channel · Generoa · Teleserieak · Emakume nerabeen estereotipoak.


    The main objective of this work aims at analyzing the way Disney’s factory reflects reality. This work belongs to the type of studies that are interested in this issue and work on it now.
    Through its fiction series, presented as teen comedies, Disney shows, under the seemingly innocent purpose of entertaining, consumption forms, ideals of male and female beauty that gradually seep in the collective imagination of the young. The huge success of such a series like Hannah Montana and the myths created by it (Jonas Brothers and Miley Cirus, for instance) is the origin of the pilot research we are conducting at the University of the Basque Country in order to know the impact of its American series among the youngest public in our country. In this article we are presenting the first results concerning the model of the teen woman featured in Disney’s most known series.

    KEY WORDS: Disney Channel · Gender · tv series · Stereotypes of young women.